The Washington Post reports that Gloria Steinem, the lodestar of the modern women’s movement, has died at 92. Tributes pour in from across the globe. But within hours, a Silicon Valley startup announces 'Steinem's Legacy,' an app that promises to 'finish the work she started' by tracking your daily actions—from how often you lean in to how many times you call out mansplaining—and sending you guilt notifications when you fall short. At first, it seems harmless: a digital nudge toward equality. But who is behind this app? A quick search reveals the parent company is DataFemme Analytics, a firm that previously helped insurance companies calculate 'risk profiles' based on lifestyle choices. And buried in the app's terms of service is a clause allowing your 'empowerment data' to be shared with 'third parties committed to gender optimization.' The consequences unfold quickly. Insurance companies launch 'Feminist Discounts'—lower premiums for women who score high on the app, but higher rates for those who don't. Employers start using the scores to screen job applicants, and data brokers sell profiles to credit agencies. Meanwhile, the app's 'Guilt Meter' feature automatically posts your failures to Facebook unless you pay a $4.99 monthly fee to keep them private. As we mourn Steinem, we must ask: Is this the equality she envisioned, or just a new way to monetize our collective guilt?