In a world where every second is a headline, Reuters’ latest live coverage update promises to keep you ‘in the know’ across business, technology, and global affairs. But as the updates pile up—like a digital avalanche of alerts—one has to wonder: who’s really tracking whom? At first glance, it’s a convenience: a steady drip of breaking developments, curated for your consumption. But what if this live feed isn’t just reporting the news? What if it’s also reporting on you? Imagine a scenario where every pause, every scroll, every click on a Reuters update is logged not just for analytics, but for a secret ‘Attention Economy Index’—a metric that measures your engagement level for advertisers, insurers, or even your employer. If that were true, the consequences would be absurdly plausible. Your health insurance premiums could spike because your ‘news consumption pattern’ suggests you’re more stressed (more clicks on crisis updates). Your boss might get a report that you lingered on ‘global affairs’ during work hours. And data brokers could sell your ‘interest profile’ to political campaigns, targeting you with ads based on which Reuters updates you read most. Reuters, of course, denies any such tracking. But in an age where your smart toaster knows your breakfast habits, why wouldn’t your news feed know your anxiety levels? The live coverage might be ‘breaking news,’ but it’s also breaking the illusion of passive consumption. So, is the news serving you, or are you the news?